Connect the Google Ad Manager (GAM) account

In order to generate bids on your inventory, Nexx360 requires a connection to your Google Ad Manager (GAM) account to push SSPs orders and line items. This will enable competition between your direct campaigns, Google Ad Exchange and the SSPs configured in Nexx360.

Few steps are required, see below.

1. Enable API Access

In your GAM account, go to “Admin” > “Global settings” > “Network settings” section. Enable API access (if it’s not already done) and add a service account user with the following information:

• Email: [e-mail]

• Role: Administrator

2. Add new GAM account

Please send a message to [e-mail] with your Network name and Network ID (this information can be found on the top of your GAM account menu or in the "Admin” > “Global settings” > “Network settings” section). This step will allow the Nexx360 team to finalize the set up.

3. Generate Direct Call line items

Once the set up is finalized, the AMP line items will be generated automatically in your GAM account with a campaign for each SSP. Then, you can locate all created campaigns in your GAM account under “Nexx360 - Direct Call”.

If you have multiple GAM accounts, it's essential to repeat this process for each network.