Privacy & Consent

The Nexx360 Instream Player supports GDPR/TCF v2 and US Privacy (CCPA) consent signals. When provided, these values are included in the OpenRTB bid request sent to the auction endpoint.

GDPR / TCF v2

Pass the GDPR flag and the TCF v2 consent string via the init() configuration:

nexx360InstreamPlayer.init({
  tagId: 'your-tag-id',
  container: 'video-ad',
  gdpr: '1',
  gdprConsent: 'CPceAEAPceAEAAHABBENCgCsAP_AAH_AAAAAIhtf_X__b3...'
});

Property	Type	Description
gdpr	string	'1' if GDPR applies, '0' if not
gdprConsent	string	TCF v2 consent string from your CMP

How It Flows into the Bid Request

When gdpr is '1' and gdprConsent is provided, the library sets:

{
  "regs": {
    "ext": {
      "gdpr": 1
    }
  },
  "user": {
    "ext": {
      "consent": "CPceAEAPceAEAAHABBENCgCsAP_AAH_AAAAAIhtf_X__b3..."
    }
  }
}

If gdpr is not '1' or gdprConsent is not provided, the user.ext.consent field is omitted from the bid request.

US Privacy (CCPA)

Pass the US Privacy string via the init() configuration:

nexx360InstreamPlayer.init({
  tagId: 'your-tag-id',
  container: 'video-ad',
  usPrivacy: '1YNN'
});

Property	Type	Description
usPrivacy	string	US Privacy string (e.g. '1YNN')

How It Flows into the Bid Request

When usPrivacy is provided, the library sets:

{
  "regs": {
    "ext": {
      "us_privacy": "1YNN"
    }
  }
}

Combined Example

Both GDPR and US Privacy can be passed together:

nexx360InstreamPlayer.init({
  tagId: 'your-tag-id',
  container: 'video-ad',
  gdpr: '1',
  gdprConsent: 'CPceAEAPceAEAAHABBENCgCsAP_AAH_AAAAAIhtf_X__b3...',
  usPrivacy: '1YNN'
});

This produces the following in the bid request:

{
  "regs": {
    "ext": {
      "gdpr": 1,
      "us_privacy": "1YNN"
    }
  },
  "user": {
    "ext": {
      "consent": "CPceAEAPceAEAAHABBENCgCsAP_AAH_AAAAAIhtf_X__b3..."
    }
  }
}