Build VAST ad tag

Setting up ad tags involves constructing a URL with the relevant tag URL parameters. For further details or implementation questions, feel free to contact [e-mail]. The Nexx360 team is available to provide you with ad tags and assist in setting them up for VAST.

Sample Ad Tag

https://fast.nexx360.io/vast?tag_id=yqsc1tfj&vf_id=1000&gdpr=1&gdpr_consent=CPhdLUAPhdLUAAKAsAENCmCsAP_AAE7AAAqIJFNd_H__bW9r-f5_aft0eY1P9_r37uQzDhfNk-8F3L_W_LwX52E7NF36tq4KmR4ku1LBIUNlHMHUDUmwaokVryHsak2cpzNKJ7BEknMZOydYGF9vmxtj-QKY7_5_d3bx2D-t_9v239z3z81Xn3d53-_03LCdV5_9Dfn9fR_bc9KPt_58v8v8_____3_e__3_7997BIiAaADgAJYBnwEeAJXAXmAwQBj4DtgHcgPBAeKBIgAA.YAAAAAAAAAAA&w=480&h=360&url=https%3A%2F%2Ftest.nexx360.io%2Fvast%2Fvideojs.html

Example with GAM macros: https://fast.nexx360.io/vast?tag_id=yqsc1tfj&vf_id=1000&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_965}&url=%%REFERRER_URL_ESC_ESC%%&w=640&h=480

You need to change tag_id and vf_if with your own IDs.

Tag URL Parameters

TagURL Parameter	Required	Description	OpenRTB Field
tag_id	Required	The Nexx360 tag_id you get from the UI.
vf_id	Required	The OpenRTB 2.5 Imp.Video configuration ID. 👉🏼 More info on VAST config here.
gdpr	Recommended	Indicates if GDPR applies. 0 does not apply 1 applies. This field is required by most buyers where applicable, and is strongly recommended for any EU inventory.	regs.ext.gdpr
gdpr_consent	Recommended	If GDPR applies (i.e if gdpr=1), this passes the GDPR consent string associated with the user. This field is required by most buyers where applicable, and is strongly recommended for any EU inventory. To be filled with your adserver or Prebid client macro.	user.ext.consent
coppa	Recommanded		regs.coppa
us_privacy	Recommended		regs.ext.us_privacy
w	Optional	Player width, default 640	video.w
h	Optional	Player height, default 480	video.h
min_duration	Optional	Can be defined through vf_id also	video.minduration
max_duration	Optional	Can be defined through vf_id also	video.maxduration
min_bitrate	Optional	Can be defined through vf_id also	video.minbitrate
max_bitrate	Optional	Can be defined through vf_id also	video.maxbitrate
url	Required (for Web)	Web page where the player is - This value needs to be URL encoded to prevent breaking the tag call.	site.page
description_url	Optional	Google VAST tag description URL - https://support.google.com/admanager/answer/10678356?hl=en#description_url
title	Optional	Content Title	content.title
custom_params	Optional	Formatted this way key1=value1,value2&key2=value
correlator	Optional	CacheBuster (same as cb)
cb	Optional	Cachebuster (same as correlator)
ip	Optional	Ip adress, mandatory on S2S / CTV	device.ip
ua	Optional	User Agent, mandatory on S2S / CTV	device.ua
did	Optional		device.ifa
ifa_type	Optional	rida for Roku	device.ext.ifa_type
gender	Optional		user.gender
yob	Optional		user.yob
device_type	Optional	1, 2, 3,4, 5, 6 or 7	device.devicetype
device_make	Optional	Samsung, Apple	device.make
device_model	Optional	Galaxy, F8332	device.model
device_os	Optional	IOS, Android, Linux, Windows, etc.	device.os
device_osv	Optional	70.0.3538.110	device.osv
device.carrier	Optional	orange	device.carrier
app_bundle	Optional	591560124, com.pic.photoeditor	app.bundle
app_name	Optional	photoeditor	app.name
app_domain	Optional	photoeditor.com	app.domain
app_store_url	Required (for inApp)	https://play.google.com/store/apps/details?id=com.pic.photoeditor&hl=en_US	app.storeurl
app_ver	Optional	3.2	app.ver
content_id	Optional		content.id
content_title	Optional	A%20New%20Hope	content.title
content_series	Optional	The%20Office	content.series
content_genre	Optional	Comedy	content.genre
content_cat	Optional	IAB1,IAB2	content.cat
content_cattax	Optional	1	content.cattax
content_episode	Optional	11	content.episode
content_season	Optional	3	content.season
content_livestream	Optional	1	content.livestream
content_prodqual	Optional		content.prodq
content_context	Optional		content.context
content_rating	Optional		content.rating
content_language	Optional		content.language
content_network	Optional		content.network
content_channel	Optional		content.channel
content_producer	Optional		content.producer.name
schain	Optional	Schain Object from macro	source.schain
dooh_muliplier	Optional		imp[].qty.multiplier
dooh_sourcetype	Optional	0, 1, 2, 3	imp[].qty.sourcetype
dooh_vendor	Optional		imp[].qty.vendor
dooh_id	Optional		dooh.id
dooh_name	Optional		dooh.name
dooh_venuetype	Optional		dooh.venuetype
dooh_venuetypetax	Optional	1, 2, 3, 4, 5, 6	dooh.venuetypetax
dooh_domain	Optional		dooh.domain
delivery_method	Optional	'progressive', 'streaming', 'common'

Testing

By adding force_test_creative=1 to the URL, you can force Nexx360 test creative.