Nexx360 Documentation
  • Nexx360 solutions
  • Nexx360 account
    • Account creation
    • Account settings
      • Add and manage users
      • Configure bidders
      • Create blocklists
      • Implement throttling
  • General configuration
    • Introduction
    • Add and manage websites
    • Add and manage placements
    • Bid reductions
    • Cookie Sync script
    • Available bidders
  • Prebid Adapter
    • Introduction
    • Update Prebid with Nexx360 Adapter
    • Multiformat bids
  • VAST / CTV
    • Introduction
    • Create VAST Config
    • Build VAST ad tag
    • Connect the Google Ad Manager (GAM) account
    • Cookie Sync
    • Sample CTV Tag
  • Native
    • Introduction
    • Native Configs
    • GET
    • POST
    • Sample Response
  • Direct Call
    • Introduction
    • API Reference
    • Microsoft AST Example
    • Google Ad Manager Example
      • Connect the Google Ad Manager (GAM) account
  • AMP Nexx360
    • Introduction
    • Ad Server setup
    • Add rtc-config object to amp-ad units
  • OpenRTB
    • Introduction
    • Video Example
    • Mobile Example
    • Cookie Sync
  • Inapp
    • Introduction
    • Request Exemple
    • Google Ad Manager setup
  • API Management
    • Introduction
    • Connexion
    • Sites
      • Create a new site
      • Update site
      • Get Site
      • List Sites
    • Placements (Stored requests)
      • Create a new placement (stored request)
      • Update placement (stored request)
      • Get Placement (Stored request)
      • List Placements (Stored requests) by site
  • API Campaign
    • Introduction
    • Connexion
    • Orders
      • Create a new order
      • Update order
      • Get Order
      • List Orders
    • Line Items
      • Create a Line Item
      • Update Line Item
      • Get Line Item
      • List Line Items by Order
    • Creatives
      • Create a Creative
      • Update Creative
      • Get Creative
      • List Creatives by Line Items
  • Legacy - Direct call Nexx360
    • Introduction
    • Nexx Web features
      • Smart autorefresh
      • Incontent injection
        • Automated injection
        • Dynamic injection
      • Lazy Loading
      • Non-consent traffic monetisation
    • Integrate Nexx Web script on your site
      • Integration with GAM adserver
        • Nexx Web tag
        • Connect the Google Ad Manager (GAM) account
      • Integration with Xandr adserver
  • Nexx360 console
  • Nexx360 site
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  1. General configuration

Bid reductions

PreviousAdd and manage placementsNextCookie Sync script

Last updated 1 year ago

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Bid reductions can be activated at various levels:

  • Account: Integration of Nexx360 commission, configured by the Nexx360 team. Accessible at .

  • SSP: Integration of SSP commission if the SSP bids in gross, set up on this page .

  • Website: Integration of your advertising commission (for advertising networks), set up at the website level.

  • Placement: Integration of a reduction for specific needs, set up at the placement level.

Configuring these bid reductions allows bidding in net in the publisher's adserver and covering all costs.

The default value is 1. For example, if the bidder gets a 15% fee, set it to 0.85.

Be careful when adjusting bid reductions as they directly impact bid value and competition.

Bid reductions are cumulative.

https://console.nexx360.io/myaccount?settings=general
https://console.nexx360.io/myaccount?settings=ssp