# Bid reductions

Bid reductions can be activated at various levels:

* **Account**: Integration of Nexx360 commission, configured by the Nexx360 team. Accessible at Account settings > Setup
* **SSP**: Integration of SSP commission if the SSP bids in gross, configured by going to Account settings > SSP
* **Website**: Integration of your advertising commission (for advertising networks), set up at the website level.
* **TagId**: Integration of a reduction for specific needs, set up at the tagId level.

Configuring these bid reductions allows bidding in net in the publisher's adserver and covering all costs.

The default value is `1`. For example, if the bidder gets a 15% fee, set it to `0.85`.

{% hint style="danger" %}
Be careful when adjusting bid reductions as they directly impact bid value and competition.
{% endhint %}

{% hint style="info" %}
Bid reductions are cumulative.
{% endhint %}


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