Bid reductions

Bid reductions can be activated at various levels:

Configuring these bid reductions allows bidding in net in the publisher's adserver and covering all costs.

The default value is 1. For example, if the bidder gets a 15% fee, set it to 0.85.

Be careful when adjusting bid reductions as they directly impact bid value and competition.

Bid reductions are cumulative.

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