Bid reductions

Bid reductions can be activated at various levels:

• Account: Integration of Nexx360 commission, configured by the Nexx360 team. Accessible at Account settings > Setup

• SSP: Integration of SSP commission if the SSP bids in gross, configured by going to Account settings > SSP

• Website: Integration of your advertising commission (for advertising networks), set up at the website level.

• TagId: Integration of a reduction for specific needs, set up at the tagId level.

Configuring these bid reductions allows bidding in net in the publisher's adserver and covering all costs.

The default value is 1. For example, if the bidder gets a 15% fee, set it to 0.85.

Be careful when adjusting bid reductions as they directly impact bid value and competition.

Bid reductions are cumulative.