Nexx360 Documentation
  • Nexx360 solutions
  • Nexx360 account
    • Account creation
    • Account settings
      • Add and manage users
      • Configure bidders
      • Create blocklists
      • Implement throttling
  • General configuration
    • Introduction
    • Add and manage websites
    • Add and manage placements
    • Bid reductions
    • Cookie Sync script
    • Available bidders
  • Prebid Adapter
    • Introduction
    • Update Prebid with Nexx360 Adapter
    • Multiformat bids
  • VAST / CTV
    • Introduction
    • Create VAST Config
    • Build VAST ad tag
    • Connect the Google Ad Manager (GAM) account
    • Cookie Sync
    • Sample CTV Tag
  • Native
    • Introduction
    • Native Configs
    • GET
    • POST
    • Sample Response
  • Direct Call
    • Introduction
    • API Reference
    • Microsoft AST Example
    • Google Ad Manager Example
      • Connect the Google Ad Manager (GAM) account
  • AMP Nexx360
    • Introduction
    • Ad Server setup
    • Add rtc-config object to amp-ad units
  • OpenRTB
    • Introduction
    • Video Example
    • Mobile Example
    • Cookie Sync
  • Inapp
    • Introduction
    • Request Exemple
    • Google Ad Manager setup
  • API Management
    • Introduction
    • Connexion
    • Sites
      • Create a new site
      • Update site
      • Get Site
      • List Sites
    • Placements (Stored requests)
      • Create a new placement (stored request)
      • Update placement (stored request)
      • Get Placement (Stored request)
      • List Placements (Stored requests) by site
  • API Campaign
    • Introduction
    • Connexion
    • Orders
      • Create a new order
      • Update order
      • Get Order
      • List Orders
    • Line Items
      • Create a Line Item
      • Update Line Item
      • Get Line Item
      • List Line Items by Order
    • Creatives
      • Create a Creative
      • Update Creative
      • Get Creative
      • List Creatives by Line Items
  • Legacy - Direct call Nexx360
    • Introduction
    • Nexx Web features
      • Smart autorefresh
      • Incontent injection
        • Automated injection
        • Dynamic injection
      • Lazy Loading
      • Non-consent traffic monetisation
    • Integrate Nexx Web script on your site
      • Integration with GAM adserver
        • Nexx Web tag
        • Connect the Google Ad Manager (GAM) account
      • Integration with Xandr adserver
  • Nexx360 console
  • Nexx360 site
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On this page
  • 1. Enable API Access
  • 2.Add new GAM account
  • 3. Generate SSP line items

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  1. Legacy - Direct call Nexx360
  2. Integrate Nexx Web script on your site
  3. Integration with GAM adserver

Connect the Google Ad Manager (GAM) account

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Last updated 1 year ago

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In order to generate bids on your inventory, Nexx360 requires a connection to your Google Ad Manager (GAM) account to push SSPs orders and line items. This will enable competition between your direct campaigns, Google Ad Exchange and the SSPs configured in Nexx360.

Few steps are required, see below.

1. Enable API Access

In your GAM account, go to “Admin” > “Global settings” > “Network settings” section. Enable API access (if it’s not already done) and add a service account user with the following information:

  • Email: gamlineitemtool@nexx360.iam.gserviceaccount.com

  • Role: Administrator

2.Add new GAM account

3. Generate SSP line items

Once the set up is finalized, the line items will be generated in your GAM account with a campaign for each SSP. Then, you can locate all created campaigns in your GAM account under “Nexx360 - Fast - SSP”.

If you have multiple GAM accounts, it's essential to repeat this process for each network.

Please send a message to with your Network name and Network ID (this information can be found on the top of your GAM account menu or in the "Admin” > “Global settings” > “Network settings” section). This step will allow the Nexx360 team to finalize the set up.

tech@nexx360.io