Add and manage Placements

To simplify implementation on the publisher’s side, you can provide a single Placement ID for all of their ad units.

Within the Nexx360 UI, this Placement ID can then be mapped to multiple tagIds, based on predefined criteria (e.g., adunit code, GPID, device, domain, size). This allows for:

  • A more granular view of reporting data

  • Better performance tracking and optimization

How It Works

When a bid request is received, the system will:

  1. Check for a matching tagId based on the context of the request (using your defined criteria).

  2. If a match is found, the corresponding tagId is used.

  3. If no match is found, the default tagId associated with the placement is used.

Add a placement

Click the “Add a placement” button in the top-left corner of the Placement Management page.

Enter a placement name — this can be edited later if needed.

Few steps are required:

  • Select a default tagId Each placement must be linked to a default tagId. This tagId will be used in the bid request if no mapping rule applies.

If you haven’t created any tag IDs yet, you’ll need to do that first (see more details here).

  • Define mapping between placement and tagIds You can now create several mapping between the inventory and the tagIds. Click on "Add a mapping" button, select the site and the tagId you want to map and the targeting you want to associate to this tagId. There are several options available:

    • Adunit Code

    • Device

    • Domain

    • GPID

    • Size

You can target only one category or a combination of categories.

Save your placement at the bottom of the page. A unique ID will be generated for each placement.

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