Nexx360 Documentation
  • Nexx360 solutions
  • Nexx360 account
    • Account creation
    • Account settings
      • Add and manage users
      • Configure bidders
      • Create blocklists
      • Implement throttling
  • General configuration
    • Introduction
    • Add and manage websites
    • Add and manage placements
    • Bid reductions
    • Cookie Sync script
    • Available bidders
  • Prebid Adapter
    • Introduction
    • Update Prebid with Nexx360 Adapter
    • Multiformat bids
  • VAST / CTV
    • Introduction
    • Create VAST Config
    • Build VAST ad tag
    • Connect the Google Ad Manager (GAM) account
    • Cookie Sync
    • Sample CTV Tag
  • Native
    • Introduction
    • Native Configs
    • GET
    • POST
    • Sample Response
  • Direct Call
    • Introduction
    • API Reference
    • Microsoft AST Example
    • Google Ad Manager Example
      • Connect the Google Ad Manager (GAM) account
  • AMP Nexx360
    • Introduction
    • Ad Server setup
    • Add rtc-config object to amp-ad units
  • OpenRTB
    • Introduction
    • Video Example
    • Mobile Example
    • Cookie Sync
  • Inapp
    • Introduction
    • Request Exemple
    • Google Ad Manager setup
  • API
    • Introduction
    • Connexion
    • Sites
      • Create a new site
      • Update site
      • Get Site
      • List Sites
    • Placements (Stored requests)
      • Create a new placement (stored request)
      • Update placement (stored request)
      • Get Placement (Stored request)
      • List Placements (Stored requests) by site
  • Legacy - Direct call Nexx360
    • Introduction
    • Nexx Web features
      • Smart autorefresh
      • Incontent injection
        • Automated injection
        • Dynamic injection
      • Lazy Loading
      • Non-consent traffic monetisation
    • Integrate Nexx Web script on your site
      • Integration with GAM adserver
        • Nexx Web tag
        • Connect the Google Ad Manager (GAM) account
      • Integration with Xandr adserver
  • Nexx360 console
  • Nexx360 site
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  1. Legacy - Direct call Nexx360
  2. Nexx Web features

Non-consent traffic monetisation

PreviousLazy LoadingNextIntegrate Nexx Web script on your site

Last updated 1 year ago

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The Nexx Web tag enables to monetize your ad slots on non-consent traffic.

In case of non-consent by the user, Google Ad Manager doesn't authorize the delivery of adserver campaigns. However, the Nexx Web tag enables bypassing this limitation by delivering the Header Bidding winning bid without using the GAM adserver.

This feature is compliant with GDPR because the user's choice is respected, and no personal data will be communicated to SSPs in case of non-consent.

If you don't want to use this feature, you can block the delivery on non-consent traffic by ticking "No consent traffic blocking" in the website settings (see screenshot below).