Smart autorefresh
This feature allows to refresh an ad slot based on defined criteria to ensure a constant or higher quality of inventory, and simultaneously, create additional inventory.
The basic settings to trigger the refresh are as follows:
The ad slot has been viewed, according to IAB standard (one impression is visible when at least 50% of its surface has been viewed for at least 1 second).
The ad placement is still visible on the user's screen.
Then you have the option to refine the refresh settings in accordance with your strategy:
Select the campaigns for which you want to authorize the refresh:
Fill in the GAM campaigns IDs with this specific format: ["XXXXXXXXX1","XXXXXXXXX2","XXXXXXXXX3"].
By default, the rule is to include, but you can also exclude selected campaigns by clicking on the "Exclude - Include" button.
Define a time interval that will trigger the refresh every "X" seconds. The recommended value is 30 seconds but can be changed.
Restriction of refresh occurrences by placement.
This feature can be activated and configured by site ("Edit the website" button). It allows you to define a customized strategy for each site.
Additional impressions and revenue generated by this feature can be estimated in your Google Ad Manager account via the key-value "nexx360_refresh":
0: for regular impressions
1: for refreshed impressions
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