LiveIntent HIRO integration

LiveIntent's HIRO is an addressability solution that transforms previously non-addressable audiences into addressable inventory using first-party data by resolving user identities through LiveIntent's identity graph.

Nexx360 has a native integration with LiveIntent HIRO. When publishers include nexx360 in their LiveIntent User ID module's bidders configuration, LiveIntent's resolved identifiers are passed through to Nexx360's server-side auction, enabling any compatible demand partners to see this identifier.

Implementation

In the liveIntentId User ID module configuration within your pbjs.setConfig() call. Specifically, you add 'nexx360' to the bidders array at the top level of the userId entry.

Example configuration

pbjs.setConfig({
  userSync: {
    userIds: [{
      name: "liveIntentId",
      bidders: ['rubicon', 'pubmatic', 'nexx360'],  // <-- this is where you add nexx360
      params: {
        publisherId: "YOUR_PUBLISHER_ID",
        requestedAttributesOverrides: {
          uid2: true
        }
      }
    }]
  }
});

Verify implementation

// Check that LiveIntent IDs are resolved
pbjs.getUserIds();
// Should include: { lipb: { lipbid: "...", uid2: "..." }, ... }

// Check EIDs format
pbjs.getUserIdsAsEids();
// Should include entries with source: "liveintent.com"

// Verify nexx360 is receiving the IDs
pbjs.getConfig('userSync').userIds
  .find(id => id.name === 'liveIntentId')?.bidders;
// Should include 'nexx360'