Build VAST ad tag

Setting up ad tags involves constructing a URL with the relevant tag URL parameters. For further details or implementation questions, feel free to contact tech@nexx360.io. The Nexx360 team is available to provide you with ad tags and assist in setting them up for VAST.

Sample Ad Tag

https://fast.nexx360.io/vast?tag_id=yqsc1tfj&vf_id=1000&gdpr=1&gdpr_consent=CPhdLUAPhdLUAAKAsAENCmCsAP_AAE7AAAqIJFNd_H__bW9r-f5_aft0eY1P9_r37uQzDhfNk-8F3L_W_LwX52E7NF36tq4KmR4ku1LBIUNlHMHUDUmwaokVryHsak2cpzNKJ7BEknMZOydYGF9vmxtj-QKY7_5_d3bx2D-t_9v239z3z81Xn3d53-_03LCdV5_9Dfn9fR_bc9KPt_58v8v8_____3_e__3_7997BIiAaADgAJYBnwEeAJXAXmAwQBj4DtgHcgPBAeKBIgAA.YAAAAAAAAAAA&w=480&h=360&url=https%3A%2F%2Ftest.nexx360.io%2Fvast%2Fvideojs.html

Tag URL Parameters

TagURL ParameterRequiredDescriptionOpenRTB Field

tag_id

Required

The Nexx360 tag_id you get from the UI.

vf_id

Required

The OpenRTB 2.5 Imp.Video configuration ID. 👉🏼 More info on VAST config here.

gdpr

Recommended

Indicates if GDPR applies. 0 does not apply 1 applies. This field is required by most buyers where applicable, and is strongly recommended for any EU inventory.

regs.ext.gdpr

gdpr_consent

Recommended

If GDPR applies (i.e if gdpr=1), this passes the GDPR consent string associated with the user. This field is required by most buyers where applicable, and is strongly recommended for any EU inventory. To be filled with your adserver or Prebid client macro.

user.ext.consent

coppa

Recommanded

regs.coppa

us_privacy

Recommended

regs.ext.us_privacy

w

Optional

Player width, default 640

video.w

h

Optional

Player height, default 480

video.h

min_duration

Optional

Can be defined through vf_id also

video.minduration

max_duration

Optional

Can be defined through vf_id also

video.maxduration

url

Required

Web page where the player is - This value needs to be URL encoded to prevent breaking the tag call.

site.page

description_url

Optional

title

Optional

Content Title

content.title

custom_params

Optional

Formatted this way key1=value1,value2&key2=value

correlator

Optional

CacheBuster (same as cb)

cb

Optional

Cachebuster (same as correlator)

ip

Optional

Ip adress, mandatory on S2S / CTV

device.ip

ua

Optional

User Agent, mandatory on S2S / CTV

device.ua

did

Optional

device.ifa

ifa_type

Optional

rida for Roku

device.ext.ifa_type

device_type

Optional

4, 5, 6 or 7

device.devicetype

device_make

Optional

Samsung, Apple

device.make

device_model

Optional

Galaxy, F8332

device.model

device_os

Optional

IOS, Android, Linux, Windows, etc.

device.os

device_osv

Optional

70.0.3538.110

device.osv

device.carrier

Optional

orange

device.carrier

app_bundle

Optional

591560124, com.pic.photoeditor

app.bundle

app_name

Optional

photoeditor

app.name

app_domain

Optional

app.domain

app_store_url

Optional

app.storeurl

app_ver

Optional

3.2

app.ver

content_id

Optional

content.id

content_title

Optional

A%20New%20Hope

content.title

content_series

Optional

The%20Office

content.series

content_genre

Optional

Comedy

content.genre

content_cat

Optional

content.cat

content_episode

Optional

11

content.episode

content_season

Optional

3

content.season

content_livestream

Optional

1

content.livestream

content_prodqual

Optional

content.prodq

content_context

Optional

content.context

content_rating

Optional

content.rating

content_language

Optional

content.language

content_network

Optional

content.network

content_channel

Optional

content.channel

content_producer

Optional

content.producer.name

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