Build VAST ad tag
Setting up ad tags involves constructing a URL with the relevant tag URL parameters. For further details or implementation questions, feel free to contact tech@nexx360.io. The Nexx360 team is available to provide you with ad tags and assist in setting them up for VAST.
Sample Ad Tag
Tag URL Parameters
tag_id
Required
The Nexx360 tag_id you get from the UI.
gdpr
Recommended
Indicates if GDPR applies. 0 does not apply 1 applies. This field is required by most buyers where applicable, and is strongly recommended for any EU inventory.
regs.ext.gdpr
gdpr_consent
Recommended
If GDPR applies (i.e if gdpr=1), this passes the GDPR consent string associated with the user. This field is required by most buyers where applicable, and is strongly recommended for any EU inventory.
To be filled with your adserver or Prebid client macro.
user.ext.consent
coppa
Recommanded
regs.coppa
us_privacy
Recommended
regs.ext.us_privacy
w
Optional
Player width, default 640
video.w
h
Optional
Player height, default 480
video.h
min_duration
Optional
Can be defined through vf_id also
video.minduration
max_duration
Optional
Can be defined through vf_id also
video.maxduration
min_bitrate
Optional
Can be defined through vf_id also
video.minbitrate
max_bitrate
Optional
Can be defined through vf_id also
video.maxbitrate
url
Required (for Web)
Web page where the player is - This value needs to be URL encoded to prevent breaking the tag call.
site.page
description_url
Optional
Google VAST tag description URL - https://support.google.com/admanager/answer/10678356?hl=en#description_url
title
Optional
Content Title
content.title
custom_params
Optional
Formatted this way key1=value1,value2&key2=value
correlator
Optional
CacheBuster (same as cb)
cb
Optional
Cachebuster (same as correlator)
ip
Optional
Ip adress, mandatory on S2S / CTV
device.ip
ua
Optional
User Agent, mandatory on S2S / CTV
device.ua
did
Optional
device.ifa
ifa_type
Optional
rida for Roku
device.ext.ifa_type
gender
Optional
user.gender
yob
Optional
user.yob
device_type
Optional
1, 2, 3,4, 5, 6 or 7
device.devicetype
device_make
Optional
Samsung, Apple
device.make
device_model
Optional
Galaxy, F8332
device.model
device_os
Optional
IOS, Android, Linux, Windows, etc.
device.os
device_osv
Optional
70.0.3538.110
device.osv
device.carrier
Optional
orange
device.carrier
app_bundle
Optional
591560124, com.pic.photoeditor
app.bundle
app_name
Optional
photoeditor
app.name
app_store_url
Required (for inApp)
app.storeurl
app_ver
Optional
3.2
app.ver
content_id
Optional
content.id
content_title
Optional
A%20New%20Hope
content.title
content_series
Optional
The%20Office
content.series
content_genre
Optional
Comedy
content.genre
content_cat
Optional
IAB1,IAB2
content.cat
content_cattax
Optional
1
content.cattax
content_episode
Optional
11
content.episode
content_season
Optional
3
content.season
content_livestream
Optional
1
content.livestream
content_prodqual
Optional
content.prodq
content_context
Optional
content.context
content_rating
Optional
content.rating
content_language
Optional
content.language
content_network
Optional
content.network
content_channel
Optional
content.channel
content_producer
Optional
content.producer.name
schain
Optional
Schain Object from macro
source.schain
dooh_muliplier
Optional
imp[].qty.multiplier
dooh_sourcetype
Optional
0, 1, 2, 3
imp[].qty.sourcetype
dooh_vendor
Optional
imp[].qty.vendor
dooh_id
Optional
dooh.id
dooh_name
Optional
dooh.name
dooh_venuetype
Optional
dooh.venuetype
dooh_venuetypetax
Optional
1, 2, 3, 4, 5, 6
dooh.venuetypetax
dooh_domain
Optional
dooh.domain
Testing
By adding force_test_creative=1 to the URL, you can force Nexx360 test creative.
Last updated