Build VAST ad tag
Setting up ad tags involves constructing a URL with the relevant tag URL parameters. For further details or implementation questions, feel free to contact tech@nexx360.io. The Nexx360 team is available to provide you with ad tags and assist in setting them up for VAST.
Sample Ad Tag
Tag URL Parameters
TagURL Parameter | Required | Description | OpenRTB Field |
---|---|---|---|
tag_id | Required | The Nexx360 tag_id you get from the UI. | |
vf_id | Required | The OpenRTB 2.5 Imp.Video configuration ID. 👉🏼 More info on VAST config here. | |
gdpr | Recommended | Indicates if GDPR applies. | regs.ext.gdpr |
gdpr_consent | Recommended | If GDPR applies (i.e if | user.ext.consent |
coppa | Recommanded | regs.coppa | |
us_privacy | Recommended | regs.ext.us_privacy | |
w | Optional | Player width, default 640 | video.w |
h | Optional | Player height, default 480 | video.h |
min_duration | Optional | Can be defined through vf_id also | video.minduration |
max_duration | Optional | Can be defined through vf_id also | video.maxduration |
url | Required | Web page where the player is - This value needs to be URL encoded to prevent breaking the tag call. | site.page |
description_url | Optional | Google VAST tag description URL - https://support.google.com/admanager/answer/10678356?hl=en#description_url | |
title | Optional | Content Title | content.title |
custom_params | Optional | Formatted this way key1=value1,value2&key2=value | |
correlator | Optional | CacheBuster (same as cb) | |
cb | Optional | Cachebuster (same as correlator) | |
ip | Optional | Ip adress, mandatory on S2S / CTV | device.ip |
ua | Optional | User Agent, mandatory on S2S / CTV | device.ua |
did | Optional | device.ifa | |
ifa_type | Optional | rida for Roku | device.ext.ifa_type |
device_type | Optional | 4, 5, 6 or 7 | device.devicetype |
device_make | Optional | Samsung, Apple | device.make |
device_model | Optional | Galaxy, F8332 | device.model |
device_os | Optional | IOS, Android, Linux, Windows, etc. | device.os |
device_osv | Optional | 70.0.3538.110 | device.osv |
device.carrier | Optional | orange | device.carrier |
app_bundle | Optional | 591560124, com.pic.photoeditor | app.bundle |
app_name | Optional | photoeditor | app.name |
app_domain | Optional | app.domain | |
app_store_url | Optional | app.storeurl | |
app_ver | Optional | 3.2 | app.ver |
content_id | Optional | content.id | |
content_title | Optional | A%20New%20Hope | content.title |
content_series | Optional | The%20Office | content.series |
content_genre | Optional | Comedy | content.genre |
content_cat | Optional | content.cat | |
content_episode | Optional | 11 | content.episode |
content_season | Optional | 3 | content.season |
content_livestream | Optional | 1 | content.livestream |
content_prodqual | Optional | content.prodq | |
content_context | Optional | content.context | |
content_rating | Optional | content.rating | |
content_language | Optional | content.language | |
content_network | Optional | content.network | |
content_channel | Optional | content.channel | |
content_producer | Optional | content.producer.name | |
Last updated