Create VAST Config
In the tab “VAST” within the section "Configuration", you can create and manage your VAST configurations.
To create a new VAST configuration, click on "Add a VAST config" button and enter the configuration name.
Complete the various fields by referring to the OpenRTB 2.5 Imp.Video specs available here. Feel free to reach out to tech@nexx360.io if you need assistance.
Callback options
After auctions have run, three scenarios can be adopted:
No callback
Return either a VAST tag resulting from auctions or an empty VAST.
VAST callback
Embed a VAST tag that will be called in case Nexx360 has no ad to serve. We provide macros to ensure GDPR items are transmitted:
| Macros | Value |
|---|---|
{GDPR} | 0 or 1 if GDPR applies |
{GDPR_CONSENT} | The GDPR consent string |
{REFERRER_URL} | The url of the page where video is displayed |
{CACHEBUSTER} | A unique id for the impression |
{DESCRIPTION_URL} | Description URL |
An example would be:
https://securepubads.g.doubleclick.net/gampad/ads?env=vp&gdfp_req=1&output=vast&iu=/1234/video-demo&sz=400x300&unviewed_position_start=1&ciu_szs=728x90,300x250&gdpr={GDPR}&gdpr_consent={GDPR_CONSENT}&url={REFERRER_URL}&cachebuster={CACHEBUSTER}
Google Tag for GAM competition
Return a Google Tag enriched with Key Value targeting. It enables competition with orders in the adserver (direct, deals, ADX...).
We need to have a classic VAST tag available, example:
https://pubads.g.doubleclick.net/gampad/ads?iu=/1234/video-demo&description_url=&tfcd=0&npa=0&sz=640x480%7C1920x1080&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp&impl=s&correlator=
For this option, Nexx360 requires a connection to your Google Ad Manager (GAM) account to push SSPs orders and line items. 👉🏼 More infos here.
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