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Non-consent traffic monetisation
Nexx Web tag enables to monetise your ad slots on non-consent traffic.
In case of non-consent by the user, Google Ad Manager doesn't authorize the delivery of adserver campaigns. However, Nexx Web tag enables to bypass this limitation by delivering the Header Bidding winning bid without using the GAM adserver.
This feature is compliant with GDPR because the user's choice is respected and no personal data will be communicated to SSPs in case of non-consent.
If you don't want to use this feature, you can block the delivery on non-consent traffic by ticking "No consent traffic blocking" in the website settings (see screenshot below).