Build VAST ad tag
Setting up ad tags involves constructing a URL with the relevant tag URL parameters. For further details or implementation questions, feel free to contact tech@nexx360.io. The Nexx360 team is available to provide you with ad tags and assist in setting them up for VAST.
Sample Ad Tag
Tag URL Parameters
TagURL Parameter | Required | Description | OpenRTB Field |
---|---|---|---|
tag_id | Required | The Nexx360 tag_id you get from the UI. | |
vf_id | Required | The OpenRTB 2.5 Imp.Video configuration ID. 👉🏼 More info on VAST config here. | |
gdpr | Recommended | Indicates if GDPR applies. | regs.ext.gdpr |
gdpr_consent | Recommended | If GDPR applies (i.e if | user.ext.consent |
w | Optional | Player width, default 640 | video.w |
h | Optional | Player height, default 480 | video.h |
min_duration | Optional | Can be defined through vf_id also | video.minduration |
max_duration | Optional | Can be defined through vf_id also | video.maxduration |
url | Required | Web page where the player is - This value needs to be URL encoded to prevent breaking the tag call. | site.page |
description_url | Optional | Google VAST tag description URL - https://support.google.com/admanager/answer/10678356?hl=en#description_url | |
video_language | Optional | Content language using ISO-639-1-alpha-2 | content.language |
title | Optional | Content Title | content.title |
custom_params | Optional | Formatted this way key1=value1,value2&key2=value | |
correlator | Optional | CacheBuster (same as cb) | |
cb | Optional | Cachebuster (same as correlator) | |
ip | Optional | Ip adress, mandatory on S2S / CTV | device.ip |
ua | Optional | User Agent, mandatory on S2S / CTV | device.ua |
app_bundle | Optional | app.bundle | |
app_name | Optional | app.name | |
app_domain | Optional | app.domain | |
app_store_url | Optional | app.storeurl | |
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