Build VAST ad tag

Setting up ad tags involves constructing a URL with the relevant tag URL parameters. For further details or implementation questions, feel free to contact tech@nexx360.io. The Nexx360 team is available to provide you with ad tags and assist in setting them up for VAST.

Sample Ad Tag

https://fast.nexx360.io/vast?tag_id=yqsc1tfj&vf_id=1000&gdpr=1&gdpr_consent=CPhdLUAPhdLUAAKAsAENCmCsAP_AAE7AAAqIJFNd_H__bW9r-f5_aft0eY1P9_r37uQzDhfNk-8F3L_W_LwX52E7NF36tq4KmR4ku1LBIUNlHMHUDUmwaokVryHsak2cpzNKJ7BEknMZOydYGF9vmxtj-QKY7_5_d3bx2D-t_9v239z3z81Xn3d53-_03LCdV5_9Dfn9fR_bc9KPt_58v8v8_____3_e__3_7997BIiAaADgAJYBnwEeAJXAXmAwQBj4DtgHcgPBAeKBIgAA.YAAAAAAAAAAA&w=480&h=360&url=https%3A%2F%2Ftest.nexx360.io%2Fvast%2Fvideojs.html

Tag URL Parameters

TagURL ParameterRequiredDescriptionOpenRTB Field

tag_id

Required

The Nexx360 tag_id you get from the UI.

vf_id

Required

The OpenRTB 2.5 Imp.Video configuration ID. 👉🏼 More info on VAST config here.

gdpr

Recommended

Indicates if GDPR applies. 0 does not apply 1 applies. This field is required by most buyers where applicable, and is strongly recommended for any EU inventory.

regs.ext.gdpr

gdpr_consent

Recommended

If GDPR applies (i.e if gdpr=1), this passes the GDPR consent string associated with the user. This field is required by most buyers where applicable, and is strongly recommended for any EU inventory. To be filled with your adserver or Prebid client macro.

user.ext.consent

w

Optional

Player width, default 640

video.w

h

Optional

Player height, default 480

video.h

min_duration

Optional

Can be defined through vf_id also

video.minduration

max_duration

Optional

Can be defined through vf_id also

video.maxduration

url

Required

Web page where the player is - This value needs to be URL encoded to prevent breaking the tag call.

site.page

description_url

Optional

video_language

Optional

Content language using ISO-639-1-alpha-2

content.language

title

Optional

Content Title

content.title

custom_params

Optional

Formatted this way key1=value1,value2&key2=value

correlator

Optional

CacheBuster (same as cb)

cb

Optional

Cachebuster (same as correlator)

ip

Optional

Ip adress, mandatory on S2S / CTV

device.ip

ua

Optional

User Agent, mandatory on S2S / CTV

device.ua

app_bundle

Optional

app.bundle

app_name

Optional

app.name

app_domain

Optional

app.domain

app_store_url

Optional

app.storeurl

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